Event Overview

AI has become an integral part of modern marketing, but for many organisations, the focus is still on productivity rather than measurable business impact. As expectations from leadership continue to grow, marketing teams are under increasing pressure to demonstrate how AI contributes to pipeline, revenue, and long-term business growth.
 

This invite-only executive roundtable brings together senior marketing leaders for a candid, peer-to-peer discussion on how organisations are moving beyond efficiency gains and turning AI into a strategic growth driver. Together, we'll explore real-world experiences, practical challenges, and the metrics that matter most when measuring AI's impact on commercial outcomes.

Through an interactive discussion, participants will exchange perspectives on where AI is delivering measurable value, how success is being evaluated beyond cost savings, and what it takes to translate experimentation into sustainable business results.