The Content Marketing Webinar brings together over 100 content marketing professionals from leading companies across various sectors in the UK & Ireland. Our conference fosters a specialized community dedicated to exploring the cutting-edge trends and insights shaping the content marketing landscape today. More than just an event, Content Marketing is a dynamic hub where professionals converge to learn, connect, and cultivate business opportunities. Attendees can expect enriching sessions led by industry pioneers, hands-on workshops to hone their skills, and ample networking opportunities to build lasting relationships. Join us for an immersive experience designed to empower your content marketing strategies and propel your business forward.
Lineup of Speakers
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Maz Nadjm
Global Generative AI for Marketing Practice Head at Tata Consultancy Services
Brian O'Flynn
Global Director, Marketing Technology and AI at Iron Mountain
Annie Masciavè
Creative Production Area Lead at Vinted
Alexandra Illiashova
Head of Integrated Brand Communications at Danone
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Catherine Dogra
Director of Brand Strategy & Content at Informa
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Michael Nevski
Director of Global Insights at Visa
Influencer Strategy Lead at Sky TV
Owner and Strategic B2B Marketing Consultant at Guidepost Marketing Ltd
Webinar Tracks
Personalization and Hyper-Targeted Content
Video Content and Multimedia Storytelling
User-Generated Content (UGC) and Community-Driven Marketing
Content Distribution and Amplification
- How brands are using data and AI to deliver highly personalized content experiences.
- Strategies for creating customer personas and tailoring content accordingly.
- The rise of video, audio, and interactive content formats.
- Techniques for crafting engaging, immersive multimedia stories.
- Leveraging UGC to build brand authenticity and social proof.
- Strategies for fostering online communities and encouraging user participation.
- Optimizing content for discoverability across search, social, and other channels.
- Paid and organic tactics for expanding the reach of content.
Content Analytics and Measurement
Content Repurposing and Multichannel Optimization
The Role of Artificial Intelligence (AI) in Content Creation
Sustainability and Environmental Responsibility in Content
- Tracking the performance of content campaigns beyond just vanity metrics.
- Using data-driven insights to inform and optimize content strategy.
- Strategies for extracting maximum value from a single content asset.
- Adapting content for different platforms and formats.
- How AI-powered tools are enhancing content ideation, generation, and personalization.
- Ethical considerations around AI-generated content.
- How brands are infusing eco-conscious messaging and practices into their content.
- Strategies for reducing the environmental impact of content production and distribution.